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Sales Page Makeovers |
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Attention Marketers "Do people come to your sales page, stay for 20 seconds and vanish into thin air? Suppose they stayed longer, opted in to a mailing list, asked for a report, or actually bought something? I can help...guaranteed" Sunday, February 24, 2008 6:29:57 PM Dear Internet Marketer,
The Magic of Conversion
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My name is Andy Havens. As an Internet Marketer myself, I consider myself a pretty good copywriter. While I'm a long ways from comparing my talents to the top dogs, I have a "ace up my sleeve" that puts me on level ground with the cream of the crop. Best of all new technology has enabled me to help anybody achieve stunning results once costing thousands of dollars for better than nothing - it actually pays for itself. Then it pays you. You see I may not be a "great copywriter" but I've learned one "secret" that ranks anything I write up with the big boys. I hate to call it a secret because in reality this technique dominates almost every successful advertising campaign. But even if you know about this secret you rarely see it in action. What the Gurus Never Show You You are never supposed to see this technique but any honest top marketer will admit he or she has used it - probably on you. Few will ever show you the details of what they do or how they do it. What are they doing when you're not looking? It goes by many names because over the years the methods have improved dramatically. What is it? In the early days it was simply called split testing. Today you'll hear terms like "multivariate testing, Taguchi testing" and others. It all boils down to the same thing... Testing. Testing compares two different versions of a message to determine which one is most effective. Don't let the simplicity of this concept fool you - it's powerful. Properly done it produces astounding results no matter how effective the orginal message is. It's not uncommon for savvy marketers to report stunning results from a single test. Headlines that increase sales 100, 400, even 1200%! Similar results are frequently reported testing other aspects of a sales message - the offer, P.S., the guarantee. and so on. As a matter of fact every single part (called an element here) of every kind of sales page ever devised has been tested at one time or another. Every test uncovers improvements or otherwise adds to a growing body of knowlege of the market pursued. While different ideas , methods and other aspects about testing are questioned from time to time the principle behind it is as solid and mathematically precise as the equation 2 + 2 = 4. So Why Isn't Everybody Doing It? More marketers may test than you know. It's like Nicolas Cage said in his movie "Next". For those who haven't seen it Cage plays a man who can see 2 minutes into the future. Cage states "If you look into the future you change the future because you looked". The same thing can be said for testing. People who know they are being tested act differently. So marketers keep quiet about any specific tests they run. Test or Starve In the early days of Direct Response, advertisers had to test. Those who didn't test went broke. Back then testing was a lot harder too. Imagine, deciding on one single thing to change in your sales letter, sending both versions to the printer, signing, folding, stamping and mailing them out... all by hand. Then waiting weeks for results so you could carefully tally them to determine your success. While direct mail marketers still face some of these same issues, technology has changed much. Technology transforms simple split testing into a marketing juggernaut The Technology Factor Millions of people roaming the Internet every minute provides a virtually unlimited source of traffic. Computers tirelessly present sales messages, take names, process sales and keep track of results. Combined, these two factors pave the way for marketers to discover exactly what people want and adjust their message and even their product to those needs. Never before has this kind of marketing power been in the hands of marketers. But there is one problem... The Shocking Truth About Testing Ask any "guru" and they will swear they test everything. Some of them do. Others only pay lip service to testing. They know they should but when cornered they pile on excuses for neglecting this crucial marketing tool. Why?
The money is on the table Suppose a sales page is presented to 100 people and a slightly different one is presented to another 100 people... what would result? Chances are more people would by from one page than the other. Let's say for example the first page produces 2 sales and the first only 1. Which one would you want to send visitors to? Of course you would never knowingly leave money on the table. But the fact is if you're not testing you are leaving piles of cash in plain sight. All you need to do to pick up the cash is test. You don't even have to do that - we'll set up your test pages, write copy changes and put everything in place. All you have to do is watch your conversion rate climb. Can I afford this? Can you afford NOT to test? We don't think so. The good news is the cost of testing is covered by your increase in sales. Look at it this way... Let's say you gain one sale per 100 visitors right now for a gross profit of just $20. Now suppose we are able to increase your conversion rate so now you gain 2 sales per 100 visitors... you've effectively doubled your profits. After your initial investment in testing is paid for - your increase in profits continues to pour in. How fast you realize your return on investment depends on several factors...
Can I expect to double my conversion rate? We won't kid you - we use the "double" example because it's easy to see. The truth is every situation is different. Without knowing anything about your product, competition, current conversion rate and so forth we cannot tell what to expect. Generally speaking it's easier to raise a low conversion rate than it is to increase a high one. If you are selling a highly profitable product than even small improvements offer big rewards. But why guess?
We take all the risk We don't charge a dime to evaluate your situation and provide an analysis of potential improvements. From there we can suggest reasonable goals to set. Once both of us agree on a goal - we will meet or exceed your conversion goal or we'll refund every penny so there's absolutely no risk to you. What does your service cost? Once again since every situation is different, we understand the need for flexibility. However to make it easier for our clients we've put together a 5 Element Test Package designed to meet the needs of most clients. Here's what you get in the 5 Element Test Package:
These 5 crucial elements are tested until a clear winner emerges. If no combination outperforms your current page, we will re-test with new versions at no charge. You get all this for a one-time payment of just $600. Plus setup fees are waived for additional testing so you can test any element in your sales letter on a "a la carte" basis. Prices will vary depending on the complexity of the copy you require. Budget-minded customers may also provide their own copy. We will test your copy for an insertion fee of just $10 per item. What if I want to test other aspects of my sales page? As we said, we are flexible. We can set up your test to suit your individual needs. We can test other elements, entirely different sales pages, or any combination you need to fit your situation. For example we offer...
Price point testing
Custom testing
Free consultation If you're ready to find out how to crank up your sales enter your information below. We can talk about your goals and develop a plan of action to achieve them but the first step is up to you. Simply fill out the form below to get the ball rolling. We'll contact you as soon as possible.
I hate spam too and I'm not about to share, trade, sell or give away your information to anyone. To Your Success, Andy Havens Sales Page Makeovers
SalesPageMakeovers.com 406 Jarman Avenue Galena, MD 21635 443-254-3703 Copyright 2008 salespagemakovers.com
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